Summary
Highly motivated, creative designer and marketing professional with the ability to work well alone or in a group environment. Proven organization and communication skills. Strong knowledge and experience with Microsoft and Adobe design software, as well as Mac and PC platforms.
Education
Associate of Applied Science, Graphic Design, 2011
Web Design Technical Certificate, 2011
Harry V. Quadracci Printing and Graphics Center
Waukesha County Technical College, Pewaukee, Wisconsin
Summa Cum Laude
Bachelor of Arts Journalism & Mass Communication–Print Emphasis, 2007
University of Wisconsin–Milwaukee, Milwaukee, Wisconsin
Summa Cum Laude
CE Sales & Marketing, 2009
University of Wisconsin–Waukesha, Waukesha, Wisconsin
Experience
Designer
Kohl’s Department Stores, Menomonee Falls, Wisconsin (remote)
January 2023–Present
• Delivered high quality creative execution and a consistent creative vision
• Designed, produced, and released graphics for designated graphics programs including In-Store Marketing, Direct Mail, and Collateral for the Creative Print Activation team
• In-Store Marketing creative lead for Sephora
• Lead team of peers for large volume projects
• Workamajig Platinum SME (Subject Matter Expert), Party Planning Committee Member
Owner/Designer
Holtz Custom Graphics
March 2010–Present
We provide a variety of design services including, logo, ad, and website design. We can also help with wedding invitations and save the date cards. Marketing materials, email blasts, t-shirt designs, you name it, we can do it. We are “Fulfilling all your graphic design needs.”
Omni-Channel Creative Production Designer
Kohl’s Department Stores, Menomonee Falls, Wisconsin (remote)
June 2020–December 2022
• Designed, produced, and released graphics for designated graphics programs including In-Store Marketing, Direct Mail, and Collateral
• Workamajig Platinum SME (Subject Matter Expert)
In-Store Marketing Creative Production Designer
Kohl’s Department Stores, Menomonee Falls, Wisconsin (hybrid)
March 2015–June 2020
• Designed, produced, and released graphics for designated graphics programs
• Beauty Lead – Monitored and assured brand standards and consistency between beauty vendors and Kohl’s
• Redesigned current beauty concepts as needed to fulfill a dynamic industry need
• Troubleshooting and remedying vendor and in-house files to be printer ready
• Workamajig Platinum SME (Subject Matter Expert), Censhare SME, Fun Committee Member
Freelance In-Store Marketing Communication/Merchandising & Visual Presentation Coordinator
Kohl’s Department Stores, Menomonee Falls, Wisconsin
October 2014–March 2015
• Write/build graphic directives, facilitate proof routing and address feedback
• Post directives, graphics delivery checklist and hot topics to Kplanner and KNet
• Build and edit New Store, Remodel, and Home graphic manual pages
• Perform trafficking duties including downloading/updating paperwork, preparing images for directives and updating graphic information in company wide graphics database
Freelance Graphic Designer/Production Artist
Quad/Graphics Creative Solutions, Sussex, Wisconsin
June 2013–October 2014
• Designed, produced, and released graphics for designated graphics programs for Kohl’s Dept. Stores
• Designed corporate catalogs and coupons for various external clients
• Monitored and assured brand standards and consistency between corporate materials for various external clients
Freelance In-Store Marketing Coordinator, Strategy
Kohl’s Department Stores, Menomonee Falls, Wisconsin
August 2012–February 2013
• Partner with Marketing, Merchant, Merchandise Presentation and other Store organizations to gather information needed for graphic requests
• Write and edit creative briefs and requests for designated graphics programs
• Ensure requests are detailed, and accurate, with clear objectives and timelines
• Follow through to ensure final graphics meet strategic intent and develop installation guidelines for use in store directives
Freelance In-Store Marketing Specialist, Strategy & Communication
Kohl’s Department Stores, Menomonee Falls, Wisconsin
January 2012–August 2012
• Prep/update seasonal planners for In-Store marketing team
• Write/build graphic directives, facilitate proof routing and address feedback
• Post directives, graphics delivery checklist and hot topics to Kplanner and KNet
• Build and edit New Store and Remodel graphic manual pages
• Co-manage new/remodel Home Innovation backwall projects
• Attend seasonal talk-outs with merchant partners and write graphic requests
Graphic Designer & Marketing Assistant
Country Springs Hotel, Pewaukee, Wisconsin
June 2011–January 2012
• Designed various outdoor advertisements, promotional flyers, coupons, and posters
• Managed Kid’s Club, Copper’s Club and e-Club databases and created email blasts
• Designed “The Splash” monthly internal newsletter
Freelance Graphic Designer
QuadCreative (A subsidiary of Quad/Graphics), Sussex, Wisconsin
July 2011–December 2011
• Monitored and assured brand standards and consistency between corporate materials
• Designed corporate print and electronic invitations, logos, sell sheets, posters, brochures, and flyers for both internal and external clients
• Printed and prepared corporate trade show posters
• Designed corporate trade show booths
Graphic Designer
YP Impact, Milwaukee, Wisconsin
August 2010–December 2011
• Created various promotional flyers and electronic marketing materials
• Member of Marketing Committee
• Participated in networking and philanthropic events that encourage communication between local businesses, non-profit organizations, and the community
Sales Coordinator
GE Healthcare Institute–A Marriott Conference Center, Waukesha, Wisconsin
February 2008–March 2011
• Created various promotional flyers, brochures, ads and e-marketing materials
• Booked and managed 235,000 square feet of meeting/training space
• Helped exceed sales budget by 24% in 2010
• Booked catered functions and lodging
• Managed Field Engineer training rooms which accommodate over 100 students daily
• Selected to participate on the Marriott Safety Committee
Design Intern
Platypus Advertising + Design, Pewaukee, Wisconsin
June 2010–August 2010
• Designed client branding, brochures, sell sheets, and advertisements
• Archived client’s completed work
• Assisted in TV and internet commercial production
Honors & Activities
Waukesha County Technical College, Dr. B. Prindiville IHO Johns Scholarship, Richard T. Anderson Scholarship, A.J. Natalizio Scholarship, InDesign Users Group, National Technical Honor Society, Phi Theta Kappa Collegiate Honors Society
University of Wisconsin–Milwaukee, Phi Eta Sigma Collegiate Honors Society, Golden Key Collegiate Honors Society, Mortar Board Seniors Honors Society, National Resident Hall Honorary
GE Healthcare Institute, Associate of the Month, The Spirit to Serve Award, Marriott’s “Spirit to Serve Our Community Service Day”, Waukesha County Business Alliance Young Professionals Member
Kohl’s Department Stores, Rockstar Parking Award, University of Wisconsin-Milwaukee Alumni Interest Group Member, Young Professionals Business Resource Group Member, Women of Kohl’s Business Resource Group Member, Young Professionals Business Resource Group Member, YPBRG YouTube Host for Kohl’s Stories of Development video series, Creative Production Team Fun Committee Member, Workamajig Subject Matter Expert (SME), Censhare SME, Party Planning Committee Member
White Chapel Condos Owners Association
President – March 2022–Present
Vice President – September 2021–March 2022
Secretary – October 2019–September 2021